Research On Old Red Tourism Development

Aging population has become the inevitable trend social development in our country, and elder population will become the focus in every field. The development of economic level and people’s ideology prompt more and more elderly people turn their attention to tourism as an important choice to spend later years, they were grown up with new China and have much more natural complex of red tourism. Obviously red tourism face a new development opportunity, how to make use of the natural advantage of senior tourists to develop it will become the focus of red tourism research. In this paper, we analyzed the connotation of the elderly and the red tourism basing on the needs of elderly people, discussed the value of elderly market development, provided new space for the development of red tourism, also provided new opportunities for its transformation and upgrading.In this article, we are starting from the background of social development, combining with the feature of red tourism cultural characteristics and tourism consumption psychological, and discuss red tourism resources, the elderly demand, social guide, development value to analyze the feasibility of red elderly development, and puts forward the problems in the process of development basing on the current situation of the development of red tourism. In order to confirm the parameter of Shaoshan red tourism development, we use analytic hierarchy process, then analyze elements and get the result of investigate of shaoshan older red tourism. We put forward the humanism concept, brand concept, red culture concept and the concept of sustainable development and put forward development strategies as the following. The government point of view,The relevant supporting preferential policies, Initiative to develop the elderly tourism rules, Establish and improve the tourism infrastructure of the scenic spot. Tourism resources perspective, Combine with the advantages of Shaoshan to implement and develop elderly tourists demand, Focus on the elderly tourists basic needs and improve convenience and comfort of the scenic spot, Integrate Shaoshan old red tourism resources, and promote of Shaoshan elderly scale of red tourism resources. In addition, basing on the standardization of service mechanism, we should put forward building Shaoshan brand effect for the elderly, developing the old innovation. We come up with many useful suggestions to prompt the development of elderly market and meet the elderly tourist, the sustainable development of Shaoshan red tourism can have a new opportunity.