Research On The Elderly Tourism Service From The Persperctive Of Activing Aging

China is not only the most populous country in the world, but also it is the most elderly populous country in the global. Compared with the western developed countries, they are all experienced80years to100years to enter the aging society, but our country only experienced18years to enter the aging society. Not rich but old first, not prepare but old first, that is the basic situation of our contury.It means that our elderly market has the great development potential. According to some relevant data, elderly tourism has occupied27%in the entire tourism market. With the aging, the market share of elderly tourism is still growing.Considering how to drive more older people to participate in the tourism activities to alleviate the problem of aging in China?In this paper, the elderly tourism service is studied from the perspective of active aging. Firstly, using literature data collection and access methods, collect and analyze the related literature data from home and abroad, summarize the current situation of domestic and overseas research and find that the current research on the elderly tourism mainly focus on product and market development, then point out that the research about the elderly tourism service is blank; Secondly, discriminate the related theories and concepts about the tourism service, active aging, hierarchy of needs; Furthermore, analyze the present situation and trend of aging, the elderly psychological characteristics and tourism demands, put forward the characteristics and the necessity of implementing of this new type of elderly tourism service; Then,Based on several years’work experience of the author, the thesis points out the current problems about the elderly tourism service in Beijing. Finally it puts forward some countermeasures to implement the new elderly tourism service.The elderly tourism service which is studied from the perspective of Activing aging not only can bring huge economic benefits and promote a sustainable development of our elderly tourism market, but also alleviate a series of problems caused by aging and conducive to the creation of a socialist harmonious society.