Research On The Electric Power Marketing Strategy Of The PDS Power Supply Company In China

Power marketing is the core part of the power business enterprise development, with the deepening of the rapid development of social economy and the national power system reform process,the electric power industry faces reorganization and break the traditional vertical monopoly mode entered the competition, the society, the government and the electricity users put forward higher requirements to the power supply enterprise, under the background, the power supply company how to implement scientific and effective power marketing to ensure the steady, rapid and healthy development is particularly important.This paper regarded the PDS power supply company in China as the research object,using the basic marketing theory to guide the marketing work. Based on the analysis of the current situation and development trend of power industry development, further objective analysis the current marketing situation of the PDS power supply company in China . Then we combine with the macro environment and micro environment of the company, and using the grey prediction model of common qualitative prediction to predict the sale of electricity, and sums up the existing problems in the marketing work of the enterprise, and use the SWOT model to analyze the external opportunities and threats, internal strengths and weaknesses of the PDS power supply company. Based on this, according the characteristics and the market competitiveness of the PDS power supply company to segment market, and establish target market, finally position marketing target market, and focus on the development of the 4P strategy of the PDS power supply company. Finally, to ensure the smooth implementation of the relevant marketing strategy, from optimized management information system, sound marketing system and improve and perfect supervision and evaluation system three aspects propose specific safeguard measures.This paper is based on the present situation of China power market and the actual situation of the PDS power supply company in China, combining modern marketing theory with the marketing practice of electric power enterprise, on the basis of extensive investigation and study, we depth analysis marketing environment of the PDS power supply company, and use n STP theory to define the target market, according the market positioning to develop marketing strategy, and put forward the suggestion. That has a certain reference value to enhance marketing level of the PDS power supply company in China.