Analysis On Development Strategy Of Mengjin Minfeng Rural Bank

With China’s socialist market economic system continuously improved, banks in the economy’s growing role as a core part of the whole economy, the bank for the efficient allocation of funds for the development of the entire national economy a tremendous impact. Village banks as a new rural financial institutions in the promotion of local economic construction and development of various undertakings in rural areas, which play an important role.This paper describes the research related to the bank’s strategic management theories, and then a brief analysis of the current status of village banks Freeman. Then study the Freeman village banks are facing the external environment, including the bank facing the country’s economic policy, industrial development, etc., Freeman also discussed the existing village banks operating conditions and its own internal resources, find its advantages and disadvantages. Competitive strategies based on relevant theory, PEST analysis and five forces model analysis and other analytical methods and then the bank for further analysis. In these analyzes, based on the combination of Freeman Township Bank’s mission, vision, determine the bank’s strategic positioning and strategic objectives, according to these strategic objectives to develop a related development strategies, and finally the implementation of the strategy.This article is based on the daily operations of village banks Freeman situation, combined with the author’s own experience in this line of work, the bank’s development strategy put forward concrete and feasible measures, innovative research for the further development of village banks Freeman has a strong reference value.