Research On The Development Strategy Of Zouping Rural Commercial Bank

Recently,Zouping is committed to create a financial ecological environment and attract financial organizations for local development.The rapid and simultaneous development of economy,industry and agriculture generates huge wealth,stimulates large demand and also attracts numerous financial organizations.These financial organizations try to occupy the markets by opening more branches and/or satellite offices,which presents lots of challenges for Zouping Rural Commercial Bank.Zouping Rural Commercial Bank is one of the first three banks that were originally in operation and well developed in Shandong in early days.The bank is located in Zouping,Binzhou,Shandong.It is originated from Zouping,developed in Zouping,localized in Zouping,dependent on Zouping and dedicated for Zouping.It provides solid grounds for the local economic development,especially regarding the three key rural business.Based on the quantification and qualification study,this thesis focuses on the investigation of the strategic development for Zouping Rural Commercial Bank.It summarizes the research backgrounds and purposes,research methods,technical approaches,strategic management theory and recent development of related topics worldwide.Analysis has been done on the external development environment by incorporating marco-environment and banking industry prospect.SWOT analysis has also been completed with respect to the peer competition in this industry.Based on all these studies,the prospects,strategic goals and development strategies of Zouping Rural Commercial Bank are carefully analyzed.Meanwhile,suggestions are proposed to optimize the development of Zouping Rural Commercial Bank.Six Key suggestions are highly recommended in order to overcome the road blocks.Maintain management for operation system,Improve operation efficiency,Establish an optimized service system that includes customer,products and sales,Focus on risk control,Optimize management process and tools,Implement “micro-capital” management for planned finances,Implement talent development strategy,Be more resilient for industry competition,Enhance construction of information technology,Strengthen the driving force for technology development.This thesis systematically investigates the details of difficulties and hurdles during the development process of Zouping Rural Commercial Bank.It aims to provide helpful references for the development of Zouping Rural Commercial Bank.