Financial Analysis Of The Huangshan Tourism Development Co.LTD Based On Havard Analysis

With the development of society,the tourism industry has become an important industry in national economy, increasing the value of China’s tourism industry. China is putting tourism into a strategic pillar industry and modern service industry to be nurtured, introduced the "tourism law", the purpose is to regulate the development of the tourism industry. In the future Chinese tourism will be the emergence of new features, the tourism competition is also more and more incentive. The rapid development of the tourism industry and tourism is not only related to the expansion of business scale,it is also to increased competition among tourism industry. How to keep the enterprise’s competitiveness is a universal problem in the tourism industry. The financial information of enterprises reflects competitiveness in an enterprise, this paper specific analysis and diagnosis of a travel company financial information make a diagnosis report.This paper will start with the financial information, analysis and diagnosis of a travel company’s specific financial information to make a diagnosis report, in this article writer standing outside focus on the enterprise investors, or standing the internal managers.In 2013 on March the author studied finance of Mount Huangshan tourism accounting information quality inspection results of the Harvard analysis framework, based on financial diagnosis of Mount Huangshan tourism company. Through the analysis of the framework we know that: the diagnosis of strategic analysis, accounting analysis, financial analysis, analysis of the prospects for Mount Huangshan tourism to the development of the.The first is a comprehensive consideration of development strategy, starting from the strategic environment, then focuses on the feedback out of the accounting information and financial information, the use of these accounting, financial information by using some analysis and technical analysis indicators financial diagnosis of development strategy, the company’s financial information, accounting information, and finally completed in three main steps in front of on the future trend of development and the development prospects of the company to make reasonable forecast. The hope in the Harvard Analysis Framework under the guidance can be found and the timely processing of Mount Huangshan tourism company’s problems, and aimed at these questions to the development of the company is improved; and then puts forward suggestions on strengthening the enterprise system, the rules of internal control procedures; hope can improve accounting, corporate accounting policies and accounting estimates, etc., to further enhance the level of financial management company, will help to improve the Mount Huangshan tourism in the tourism industry competitiveness.