The Financial Analysis Of Sunwoda Based On Harvard Analysis Framework

In the upgrading era of global consumer and industrial products,electronic digital products and power tools products become more cordless,portable.The rise of electric vehicles and clean energy,gave birth to the secondary battery industry's rapid growth.Lithium-ion battery in the cycle life,fast charge and discharge energy efficiency,energy density are significantly better than lead-acid batteries and nickel-metal hydride batteries and other traditional secondary batteries.As a new green battery,with cost down and manufacturing technology enhancing,the traditional secondary battery will be replaced in a large scale.The lithium-ion battery as a new energy products have significant advantages,the world has begun to set lithium-ion battery industry as a leading future energy to support.The State Council of China promulgated the "National Medium and Long-term Science and Technology Development Plan(2006-2020)" to ensure the efficient energy conversion and energy storage materials system,as strategic emerging industries to support.Lithium-ion battery manufacturers in China's distribution from north to south were concentrated in:Shandong,Tianjin,Jiangsu,Zhejiang,Guangdong,Guangdong Pearl River Delta has become China's largest lithium-ion battery production base.This paper selected the lithium-ion battery industry listed companies by total assets and performance in the leading scale,like "Sunwoda Electronics Co.,Ltd.".Using the Harvard analysis framework,based on the annual financial report of Sunwoda 2012-2016 to make analysis and evaluation of management efficiency and investment return rate.Through the lithium-ion battery industry analysis and comparison with comparable listed companies,showing Sunwoda's industry chain layout,competitive strategy and sustainability of future growth.Then further clarify Sunwoda's opportunities and risks.Finally,make proposal on strategic positioning,R&D direction and so on,hoping to provide decision support for any stakeholders.This Paper consists of four chapters.Chapter 1 introduces the basis and framework.Chapter 2 explain the reasons for choosing Harvard analysis framework and its analysis ideas;Chapter 3 carries on the analysis based on the Harvard framework,view to a more systematic reflection of the company's industrial chain layout,operating results and financial situation;Chapter 4 based on the previous conclusions,put forward the relevant issues and recommendations.Through the research and analysis of this paper,we can see that the lithium ion battery industry is experiencing rapid growth of technology and rapid change of downstream demand,and even the situation of structural overcapacity.With the intensification of competition and the deepening of industrial chain integration,the current industry-leading enterprise,which become an integrator or gradually be eliminated,the results of the relevant analysis can wait for the time to answer.