Big Data Technology In Audit Software-A Case Study Of Guangdong MATECH Company

Small and medium-sized software R & D enterprise is in a low-end and extensive management mode. In the process of development and growth, they have encountered a variety of difficulties, such as small scale, weak strength, lack of competitiveness and survival and development being severely threatened.The case analyzed in this paper is the audit software products based on big data analysis developed by Guangdong MATECH Information Technology Co.,Ltd. This Small and medium-sized software R & D enterprise paper will analyze and study the development strategy of small and medium-sized software R & D enterprise by using the sustainable development strategic theory of SMEs, business environment analysis tools and knowledge of management.The main structure of this paper includes six parts. The first part is the introduction, which mainly introduces the purpose and significance of writing, research topic, research methods and the logic relations between the six parts. The second part is the literature review, which summarized the literature studies of the basic concepts and analysis tools. The third part is the case description, which introduces the basic situation and history of MATECH as well as the challenges it faces to the readers. The fourth part is the case study, which mainly analyzes the external and internal environment for enterprises, and seeks out the opportunities and threats, strengths and weaknesses that the audit software products based on big data analysis developed by MATECH faces. The fifth part is some specific recommendations on the development of MATECH, such as adopting focused strategies and non-equity cooperative alliance. The sixth part is a general strategic summary for the development of small and medium-sized software R & D enterprise.The main conclusion of this paper is that in the short term, only through the combination of focused strategies and non-equity cooperative alliance, can small and medium-sized software R & D enterprise find a suitable market for its development; only by combining its own interests with the clients closely together, can it occupy a place in the fierce competition. In the medium term, small and medium-sized software R & D enterprise should take the transformation of business models into account, from sales to service operations, and form continuous and stable service revenue. In the long term, small and medium-sized software R & D enterprise should diversify its product ecology group based on the core products to enhance the market competitiveness and steady development status.