Research On Creative Leisure Tourism Product Development

Leisure tourism is facing with many challenges of lack of creativity, superficial mining of cultural connotation, over exploitation of tourism resources in its rapid development process. Integration of the development of cultural and creative industries and tourism provides a new way for leisure tourism. Originality provides a unique selling point for the development of leisure tourism products, to enhance the interest and experience of tourism products. The development of leisure creative tourism products is essential in the operation and management of leisure, important for image promotion and tourism brand, should cause enough attention.This research mainly consists of six parts. The first part is the introduction, first elaborated the research background and research significance, the research methods and technical route, related research on leisure tourism and creative tourism through literature review, and then introduces the theoretical basis of this study. The second part is the summarization of the leisure creative tourism products, mainly on the concept of creative tourism, creative tourism products, leisure creative tourism product and analysis of the TAIC model in the development of leisure creative tourism product. The third part takes Shaowu city falls forest Hot Spring Resort as an example, introducing the basic situation, the development of its leisure agriculture and its creative tourism product in LR-CO analysis. The fourth part makes a statistical analysis about the market demand for creative tourism product development by the questionnaire design and data collection. In the fifth part, based on the originality, culture, market, operational, sustainability principles, taking on the TAIC model of leisure creative tourism product development as a guide, this passage makes a research on the creative theme design, experience activity design, image design, effective control system on the development of creative tourism product in Shaowu city falls forest Hot Spring Resort. The sixth part elaborates the research conclusion, the innovation points and the research prospect.