Study On The Development Strategy Of Leisure Agritourism In Wenjiang District Of Chengdu City

2017 issued a document,which pointed out that the focus of the development of cultural industries to rural leisure tourism industry.The tangible resources and intangible resources enrichment and other industries combined with the unique rural culture,through tourism "and" ecological + + "model of industrial development,promote the coordinated development of rural industry and other related industries such as tourism,the education,health and other industries.The development of a new type of rural economy must expand the new rural tourism products,through the establishment of different types of tourist attractions,the refinement of rural tourism.At the same time,can use the village close to the natural characteristics,strong color and the construction of rural pension is conducive to the healthy development of health maintenance base.In 2015,Wenjiang district government clearly put forward to "ecological leisure" as the characteristics of cultural creative tourism industry,cultivate a baiyiji cultural creative tourism industry cluster,and strive to "late 13 th Five-Year"(2018-2020)the amount of tourists reached 26 million passengers,the tourism income of 11 billion yuan.After a long period of rapid development,the leisure tourism agriculture in Wenjiang District of Chengdu has become an important contribution to the development of agricultural economy,regardless of the size of the industry,the number of employees,and the contribution rate of tax.However,with the changing needs of consumers increasingly fast,the market competition pressure is increasing year by year,under the rapid development of Wenjiang District,leisure sightseeing agriculture development also began to slow down,the urgent need to quickly adjust,update the planning and layout,in order to better promote the development of regional economy.The first chapter introduces the research background,research significance,research ideas and methods.In the second chapter,the basic theory of the paper is summarized,and the classification,characteristics,functions and other related theories of the concept of leisure agriculture are summarized.The third chapter introduces the current situation of the development of leisure agriculture in suburb of Chengdu City,Wenjiang Province,and analyzes the development process,the industrial scale and the development characteristics of the sightseeing agriculture in Wenjiang district.In the fourth chapter,based on the empirical analysis,the questionnaire survey was carried out to obtain the main problems in Wenjiang area.In the fifth chapter,the author puts forward the countermeasures to the problems existing in the leisure agriculture in Wenjiang district.The last part is conclusion.The research suggests that the development of leisure agriculture in Wenjiang district needs to promote the concept of the operation and development of leisure agriculture,and the government of Wenjiang should take the deepening and excavation of ancient Shu culture and natural culture as its main goal.To keep pace with the times,combined with the advanced science and technology and cultural industry management idea,to play the greatest value of rural cultural resources;dig the cultural connotation of leisure agriculture,Wenjiang district needs to filter out the cultural characteristics of the development potential of the project based on the development of the material means to turn it into a commodity,the rural folk culture and culture show.In order to create the attraction from the cultural level and the folk custom level,to create the attraction from the cultural level and the folk custom level.The agricultural production and rural life as well as the natural environment of the three system integration,implementation of tourism,entertainment,health,science and other integrated products,to relax,relieve physical and mental fatigue,promote leisure as the main form of leisure agriculture products;innovation,innovation in project,enhance the product for urban tourists attractive.Create the wedding,birthday themed products,to create private experience products;relying on new technology and new media to obtain first-hand information and user needs,to achieve precise positioning and marketing,strong brand in the region under the guidance of the government,to realize the regional economies of scale,promote the overall development of leisure agriculture tourism in Wenjiang district.In order to achieve the word-of-mouth communication way,big data platform to promote all-round strategic support;enhance the construction and service facilities,set up from the point of view of the leisure agriculture projects,enhance the capacity and level of service,unified price,set in the service reception etiquette,brand positioning,interest distribution,network publicity,marketing and other aspects,to ensure the healthy and stable development of the local tourism industry;the construction of regional diversification of leisure agriculture market,the government needs to play an important role in solving real leisure agriculture tourism regional problems,we should vigorously support the leisure tourism,give guidance on policy,give the investment in the capital,to strengthen the construction of rural infrastructure in the suburb of Wenjiang District,and promote local agricultural product quality,provide science and technology to help farmers Technology To support and provide creative planning,Increase the open cycle of tourism,so that agricultural tourism projects in the fierce competition in the market stand firm.