Research On Tianjin Leisure Agriculture Transformation And Creative Agriculture Development

As a city with rich natural scenery, historical sites, folk custom culture and various agricultural resources, Tianjin’s leisure agriculture can not only meet urban residents’high level demand on fresh air, nature returning, tranquil environment and green food, but also quicken agricultural economy development, promote rural resources exploitation and increase famers’income. However, in recent years, under the new concept of creative tourism, that integrating creative elements into leisure agriculture has become the mainstream trend in the development of industrial clusters. The essence of creative agriculture is leisure agriculture, the result for the pervasion and integration of leisure agricultural development and creative ideas and the more advanced development stages of leisure agriculture. But, whether the development of Tianjin’s leisure agriculture meets present creative tourism concept and trend, how to achieve leisure agricultural transformation and upgrading is on the list of things worth studying.This paper discusses the research background, purpose and meaning, content and methods of sorting through casual status of agricultural development at home and abroad, summarizes the research ideas. Secondly, this paper is to define the creative leisure agriculture and agriculture-related concepts, theories of Summary of research and literature. Thirdly, from natural resources, industrial development and regional distribution of agriculture, development model three aspects of the status quo in Tianjin leisure agriculture development are analyzed in detail. Then this paper selects the Jixian as research object and adopts the ASEB grid analysis method by adding tourists’experience to the leisure agriculture products in Tianjin. Based on analysis of interviewing and questionnaire investigation on tourists’individual background and tourism decision-making behavior combining questionnaire feedback and interviewing information, the author collects, analyzes, summarizes and fills each item in the excel for ASEB analysis to get the primary research conclusion. This paper provides quantitative support for the future development of leisure agriculture. Finally, this paper summarizes Tianjin’s leisure agriculture development prospect and direction and proposes suggestions for Tianjin’s creative agriculture development by combining creative tourism role in promoting leisure agriculture transformation and upgrading.