China's Leisure Industry, Swot Analysis And Countermeasures

Leisure industry as a new service industry for the healthy development of the global economy has played a considerable role in the promotion, both at china and abroad has aroused widespread concern. The reality is that social development, focusing on the various types of leisure services in production and is increasingly becoming an important factor in economic prosperity. Therefore,the strengthening of research on the leisure industry, with important theoretical and practical significance. Leisure industries, to boost China's domestic market, and promote industrial and economic restructuring, will have a realistic and far-reaching consequences.In-depth study of the development of leisure industry at home and abroad based on the information, first of all, for the leisure industry in this article define the basic content of the leisure industry for a reasonable division of notes. Secondly, the use of SWOT analysis, respectively, analysis of leisure agriculture, food processing industry, as well as leisure tourism leisure strengths, weaknesses, opportunities, threats, Come to our country with leisure leisure industry is rich in resources, demand and other advantages and join the WTO, the international leisure industry to promote the rapid development; There is inadequate policy support, lack of scientific planning, product innovation and low capacity to manage the chaos, the internal weaknesses such as non-legitimate and the threat of competition, response to the problems and put forward corresponding countermeasures. Finally, on China's leisure industry through the development of the whole of the current situation. As a result of the development of leisure industry, there are many problems, showing a non-equilibrium situation, And therefore from the government level, industry level, enterprise level to the recommendations of the development of the leisure industry, and Hubei Province for example, a comprehensive analysis of the development of leisure industry, and finally to the development of leisure industry outlook.This article attempts to leisure industry development planning and policy direction to provide a reference value. I believe that through a reasonable policy that can promote the overall development of leisure industry and the social harmony and progress.