Study On The Development Of Leisure Tourism —A Case Of Mei Country’s Rural Tourist

As time goes on, the development speed of domestic economic is accelerating, the residents living index is rising unceasingly,and the idea of returning to nature occupied in the mind of more and more city residents,so agritainment is becoming more and more popular as a way of leisure tourism at present,and this has made a brilliant view in China’s tourism industry. Agritainment leisure tourism has formed a mature business model after almost 30 years development. In Mei Xian, agritainment leisure tourism has grown rapidly,in this five years, but there are still some problems.In this article,literature retrieval method and questionnaire and interview method were adopted to reveals the characteristic of agritainment leisure tourism、the complete species all this farmhouse leisure tourism and natural and cultural resources in Mei Xian. But there are some problems, such as imperfect regulations, services in place,ect. and most of the operators didn’t received well education and professional training, and their awareness about agritainment leisure tourism has one-sidedness, so all the managers and operators should be training.On this basis,this article put forward some strategies from the angle of sustainable development that should be attentioned in the process of agritainment leisure tourism development in Mei Xian in the future the strategies including: policy choice problem, depending on the resources advantage to choose a way suitable for the villages towns; The whole community(village) should take part in the development of the agritainment leisure tourism, and promoting the development of the agritainment leisure tourism as master. What’s more,the integration problems should be attentioned in the process of development of agritainment leisure tourism, and the operation and management, market development should be integrated;Finally, there is a comprehensive elaborationabout the development of tourism products and the construction and protection of the rural environment.