Study On The Application Of Vision Transmission In Agricultural Sci-Tech Extension

To strengthen scientific and technological achievements in agriculture and promotion of new technologies, is a major priority to the development strategy of China Agricultural Science and Technology in the new period. Visual communication between people is the use of "see" approach conducted communication is the need to express the content of the presentation of the spread in the form of visual language in the process. Visual communication design is a purpose to somehow convey information as a precondition, designed by integrating a variety of flat elements, through the visual communication of some specific information to be communicated objects and makes the audience more easily receive information.Visual communication design at the technical level, can promote the efficiency of agricultural science and technology, to rapidly increase our broad new modern agricultural technology, agricultural production and farmers’income, rural stability, accelerate agricultural modernization, has an extremely important role. The use of multimedia network technology to achieve visual communication design at the wide application of agricultural science and technology is a powerful tool and a good way to solve the promotion of agricultural science and technology promotion in effect an insufficient number of agricultural workers and the poor quality is not high due to this problem.Current computer digital technology, the development of multimedia technology, visual communication design in agricultural science and technology application provides the possibility. Digital technology makes visual communication design shift from single media to multimedia, physical information media to digital information media, while the visual communication design content to diverse artistic development. At the same time, the rapid development of multimedia technology and the Internet for visual communication applications to provide a solid technical and creative support.Visual communication in today’s agricultural science and technology in the application direction include the promotion of agricultural science and technology exhibition, agricultural science and technology website design and exhibition of agricultural projects. But the visual communication in agricultural science and technology in the use of part of the design means there is a high impact on the promotion of the production costs, lack of facilities in remote areas of hardware condition, lack of knowledge on agriculture and other issues led to uneven level design.Visual communication in today’s agricultural science and technology in the evolution of the main manifestations of the following characteristics:One way of expression to diversify from a single, physical design extends from the non-material design; The second is to convey the full content of the specialization; Third, performance results to pass information to the information developed by the individual interaction design.Based on the psychology of visual communication design features understanding of agricultural science and technology should reflect the philosophy of humanism, respect for and understanding of the audience’s choice, the use of visual perception and visual experience of the impact of visual communication objects. By design creativity agricultural scientific and technological achievements, expressed content with the technical language, images, animation and other imagery way and made a good, workable ideas, so as to achieve the purpose of promotion.Strengthen the visual communication in the promotion of agricultural science and technology, One of China’s agricultural science and technology to accelerate the promotion of agricultural information technology hardware infrastructure, Second, we must establish a system based on the promotion of agricultural technology networks and multimedia technology, Third, we must strengthen the study of agricultural science and technology information service delivery methods, Fourth, we need to create a professional design team, specializing in agriculture-related fields of visual communication design services, Fifth, we must promote the diversification of extension staff and the organization, Six employees to strengthen the agricultural training to improve the quality of agricultural workers, Seven to do the coordination and guidance of the government.