The Study Of The Product Placement Of Moral Responsibility Boundary Beyond Reason And Its Specification

Ethical issues of product placement is still a new area of research in recent years, whichwas an increasing trend in theoretical circles for its attention. This article is based onprevious studies, from a moral point of view boundary placement to the use of ethicsrelevant principles. In this paper, the work and innovation is mainly reflected in thefollowing aspects.First, this paper argues that the academic research on product placement, despite theethical boundaries involved, but it is not comprehensive and accurate. It is difficult toreveal its essence. In this paper, the moral boundaries of product placement is essentially amoral responsibility, with rich content. Product placement defined boundaries of moralresponsibility at least meet three basic conditions: clear content, undertaking obligations bythemselves, certain discipline measures. In this paper, it has important significance tounderstand or define the moral boundary of implantable advertising, and also provides thecondition for further analysis.Secondly, this part give the reason why the placement beyond the moral boundaries. Inthe product placement, different subjects pursue different interests and behavior, advertiserparty, including advertising target holders and advertising mediums, pursuits interests by adifferent way, and pursuing improper use of product placement is the source whichbeyond the moral boundaries to generate improper interest; the audience as a large groupaccepts advertising unconscious or non-purposeful, which makes the audience unconsciouscrossing the border to act as a moral role; the advertising regulator oversees productplacement difficulty, and because institutional and other subjective reasons does not act, sothe phenomenon of that product placement go beyond the ethical boundaries is difficult toreduce.Finally, the essay gives the prevention of placement ethical boundaries. The key issue isclear measures to promote ethical responsibility and obligations of the parties, and thepaper according to this idea put forward specific ideas and suggestions. Among them, theparties are encouraged to send out advertising self-regulation, and improve the ability toidentify your audience and rights awareness, and improve the legal regulatory mechanism,and then establish ethical review mechanism placement.