Pumping Of Enterpises Moral Responsibility

With the enterprises'purpose of seeking to maximize profits, the moral and responsibility of enterprises were completely eroded by benefits. With the deepening of division of labor in society and the constant expansion of enterprises scale, particularly the establishment of sustainable development concept, the positioning for enterprises functional is turning from the standard of enterprises to the standard of society.The costs for enterprises to lack of moral responsibility are increasingly obvious, which not only make the enterprise's image fell into the trough finally make it eliminated by the market, but threatens the social stability and development as well. Therefore, pressing for the moral responsibility of enterprises has a profound meaning.This core for researching of this article is the moral responsibility for enterprises. The meaning of enterprise moral responsibility is different from that of traditional enterprises ethics and morality. Enterprise moral responsibility is a high level of ethics discipline, which is also the demand for highly union of outer constraint and internal self-discipline. As a group of will and ability, enterprise can become the main-body of a moral responsibility. The process of enterprises'assuming the moral responsibility is the one which external ethics discipline converted into self-discipline of moral, which is significant to decreasing of conflict between enterprise interests and social interests, and promoting harmonious development for enterprise and society. Many excellent enterprises abroad have taken the moral responsibility of the enterprise into business strategy as an important part, and within the enterprise departments for theory study and charity are established, and standardize for enterprise moral responsibility be implemented, while which yet in our country is still a weak link. Therefore, we hope to have a study on enterprise moral responsibility, and provide for the reference of improving the situation of construction of enterprise moral responsibility in our country. This article mainly argues about the status of enterprise moral responsibility from the two points of view of the theory and reality, representing the content and extension for the enterprise moral responsibility, and describing the nature of enterprises'lacking moral responsibility and reason and breeding path for it. With the method of literature analysis, we generalize from the relevant document of social responsibility of enterprises and enterprise ethics; with the methods of comparison, discriminating the meaning of enterprise moral responsibility. With empirical approach, we take present cases as vivid study material.There's no confrontation between enterprises to assume the moral responsibility and the pursuit of economic interests. Enterprise should not shall assume the moral responsibility as a corporate marketing tool, but should use it as an core development strategy, and assume the moral responsibility consciously, which is the basis for realizing the harmonic intergrowth of enterprises and stakeholders, and also the important part of the need for constructing a harmonious society.