Research On Company Moral Governance Strategy Of The Social Responsibility

Corporate social responsibility (CSR) as a research field in the western world has about50years of history, that is one of the most extensive research topic and practical activities. With the deepening of China’s reform and opening up, the socialist market economic system set up and improved step by step, corporate social responsibility problems caused by more and more extensive attention of the whole society. Now there are many social related standards, but the enterprise CSR accepted and of the effective implementation of the effect is not good. Take social responsibility of the enterprise behavior can improve employee behavior loyalty and cohesion, productivity, enterprise reputation, enhance the brand value, obtain business legitimacy, the establishment and the enterprise stakeholders of the good relations, to broaden the enterprise development of outer space, it is the development of the enterprise long-term interests. More and more enterprises realize take corporate social responsibility benefit to the enterprise own long-term development. In this context, because our country started later in the corporate social responsibility field. Many companies don’t know what is social responsibility, how to bear the social responsibility, how to follow the standard of corporate social responsibility.This paper based on the theory of enterprise social responsibility. Detailed instructions on corporate social responsibility and moral risk theory, combined with the stakeholder theory to analysis social responsibility factors driving, and classificatory stakeholders detailed. Based on the theory of the research on corporate social responsibility and moral risk of the relationship, use Binary Logistic analysis method to set up the relation model of the corporation society responsibility and moral risk, combined with a large listed company data analysis and empirical application, the comprehensive evaluation, draw the conclusion and through to the social responsibility and the relationship between moral risk management and explore the social responsibility of the moral dimension, puts forward the social responsibility of the moral governance path. Take Vanke events as the case, make the morality mechanism to realizing the social responsibility and formulate morals management strategy.