Meiling Wood Company Morality Rule Construction

With the development of market economy in China, the competition between enterprises are growing. In the process of competition, enterprise competition appeared to violate the moral phenomenon for enterprises in the pursuit of profit maximization.In 2008, focus wireless was illegal to buy customer information resources and massed advertising message events, and CEA return events, and WanKe donated event,and Ma Mingzhe earned high salary, and Baidu bid and ranked events, while the SanLu melamine incident will be the enterprise morals thoroughly to a climax.Because of wood materials market lack of uniform laws and regulation at present, the competition immoral phenomenon in the wood materials market is particularly strong in.For example,fake products,the unqualified products,false propaganda,the excessive felling of trees in the production process, any discharge of sewage,these acts damaged the country and the interests of consumers. The wood market in our country has its own unique features, and the features that this unique created opportunities for business ethics.The wood materials market is developing with the development of real estate, and the market competition is more intense after ten years of development. MeiLing Wood which should participate in market competition, how to win the victory in the market and competition pattern should be established and what value orientation.Based on the enterprise should bear the social responsibility as the basis, and taking MeiLing Wood and the interests of stakeholders and sustainable development as the premise, and the moral norm to MeiLing Wood should be followed as the analysis object.The paper from the domestic and foreign enterprise ethics research, wood market moral flawing phenomenon, MeiLing Wood ethics construction, MeiLing Wood ethics construction measures four aspects of the analysis research.In the course of the study mainly used the literature method, interview method to the phenomenon of the loss of morality wood market are analyzed and studied, and finally draw that the moral standard MeiLing Wood should be followed in the process of operation.The results of this study hope to indicate the direction for MeiLing Wood market competition, of course, the results of this study hope to be can improve the other brand competition, and implant of moral factors in the competition.