Study On The Strategic Choice Of Mobile Phone Products Lenovo Inc

This paper takes Lenovo as the research object. The enterprise product strategy and product structure adjustment is taken as the analysis of the main points. Profound discussion and demonstration of feasible structure of product strategy in accordance with Lenovo, characteristics and implementation. The use of the five force model in describing the content of mobile phone product strategy decision of Lenovo, SWOT model and Boston matrix method of analysis. The detailed description of the target product strategy of mobile phone Lenovo, product competition can choose strategy, product positioning (Boston matrix) analysis and product development and combination decision. The research of product strategy implementation and security is introduced in the above analysis. Mainly from the four aspects of internal description, implementation steps, corporate culture, organizational structure, personnel training. The analysis of this innovative model, analysis combined with SWOT, the Boston matrix method to put forward the strategic competitive corresponding:Lenovo needs to be in competition with differentiated strategy. The Lenovo mobile phone and its main competitors in sharp distinction, the implementation of the strategy for Lenovo during the early development of mobile phone brand. Resource requirements, the Lenovo mobile phone is the implementation of the strategy, but not accurate positioning and enforcement is weak. In the formulation of a strategy requires a lot of important factors to guarantee its, which relates to the enterprise culture, organization structure and personnel training.