Boston Matrix HT Paper Product Selection Based On

With the rapid development of electronic information and network technology and popularization, many traditional industries are facing severe challenges, influenced by the papermaking industry is particularly evident in this. The new media to multimedia, network as the representative of all walks of life, the "paperless" degree is more and more high, the whole paper industry income declining. Under this background, the problem selection research papermaking enterprises products, will help enterprises to take corresponding strategy, expand the development of superior products, reduced control inferior products, enhance the vitality and competitiveness of papermaking enterprises.This paper using Boston matrix model, combined with strategic management theory, analyzes the Chinese papermaking industry and Huatai Paper, calculating the average growth rate of growth rate of business, Huatai Paper, Huatai Paper relative market share, Huatai Paper sub products business scale Chinese papermaking industry from 2011 to 2013, Boston matrix Huatai Paper were calculated, and the combination of matrix models were analyzed, obtained the conclusion:product selection relative to the market to maintain news paper business share, maintain competitive advantage; to strengthen the cultural paper, coated paper business, business package paper pulp products business, business investment, expand market share relative to these business, make it into the star products; as for the chemical products, to be taken to give up short-term strategy, to the enterprise funds fully in place after the technology, increase investment, strengthen management, improve business growth and relative market share, turn it into a question mark product. Finally, based on the analysis of product selection of the implementation of the company strategy and puts forward several countermeasures.