Research On Y Company Of The Black Bee Product Structure Optimization Based On BCG Matrix

At present, there are many different kinds of bee products and brands in bee industry, the competition of bee industry is intense,how to stand out from many honey products is the key to survive and twist for enterprise. Y co.LTD. is a comprehensive enterprise of producing and saling black bee products, given the unique advantage of bee origin to create high-end black bee products, regarding customers of purchasing intention, having environmental protection product consumption ability and the pursuit of high-end as the object market,which is a challenge for Y company.whether it can improve product market competitiveness and achieve the goal will depend on product structure. Now Y company product structure has appeared imbalances, restricting the improvement of the economic benefits and influencing the realization of the enterprise development vision, so the product structure optimization adjustment is imperative.Black bee product structure of Y company is the main research object in this paper, analyzing the market competition in detail, collecting the first information about bee products consumption demand. At the same time, using the method of SWOT to analyze Y company’s internal and external environment to break down the opportunity and challenge, advantage and disadvantage. The Boston matrix must be modified to construct company Y black bee products on the basis of the relevant sales and financial data from 2012 to 2014, setting up a company Y black bee products of Boston matrix model, to diagnose the unbalance of product structure contradictions existing in the current company,because of that put forward product structure optimization goal,the guiding ideology and specific product structure optimization strategy both macro and micro.The goal is to promote Y company black bee products structure optimization process. Finally, put forward the safeguard measures, including corporate culture, talent, technology, capital and product authenticity identification system to ensure product structure optimization will be promoted earnestly and make company Y black bee products structure optimization come true.In order to form strong market competitiveness and enterprise products Y company develops in the direction of inverted "U" type,which is a product structure having a number of star product, golden product and problem stable, certain stars and business problem,...