Strain Hard-group's Product Mix Optimization

After reformation and opening, the production of Cemented Carbide began the transformation from military use to civil use.Cemented Carbide industry develops rapidly, and the output is the first one in the world. Currently in China, the principal contradiction about the development of cemented carbides isn't the issues of quantity, but the problems of product structure and quality. Zhuzhou Cemented Carbide Co. Ltd. Has been adjusting and optimizing product structure. It's' studied and analyzed about the optimization of product strcture in Zhuzhou Cemented Carbide Co. Ltd.. We hope to establish one dynamic optimizing product structure project for Zhuzhou Cemented Carbide Co. Ltd. according to the sum-up about domestic and foreign experiences, and offer rational suggestions for industry upgrade and continuable development.In the basis of analyzing current situation and products structural adjustment of hard alloy enterprises domestic and foreign,the problems about products structural adjustment are deeply studied according to the realistic situations of Zhuzhou Cemented Carbide Co. Ltd.. Deeply Analyzed the developing situation of nowadays hardalloy enterprises domestic and foreign, and pointed out the existing problems of domestic enterprises. Using the Boston matrix analysis, product structure analysis is carried out,and some guiding recommendations and principles with products structural adjustment are given.Using SWOT analysis, the inside and outside surroundings of Zhuzhou Cemented Carbide Co. Ltd. are thoroughly analyzed and researched, then the superiorities, inferiors, opportunities,threats and countermeasures with Zhuzhou Cemented Carbide Co. Ltd. are pointed out. In the end, the Group's overall developing strategies are obtained. By analyzing we get the overall developing strategy and product structure optimizing project of Zhuzhou Cemented Carbide Co.Product structure can be adjusted through minifying not-for-profit product,expanding the capacity of highly profitable product,upgrading technology industry,integrating industrial chain.In the end,it is analyzed about the quarantee of technique and fund,market capacity,developing prospect and adjusted economic benefit according to situations domestic and foreign and the specific circumstances of Zhuzhou Cemented Carbide Co.in this paper.At last, the feasible products structural optimization outline of Zhuzhou Cemented Carbide Co. Ltd. can be gotten.