On Tourism Market Development Of Chinese Elderly

With the increasing of aging population in the world, as a special community, aging people have already got more and more attentions. As the development of elderly tourism, market for old people will become one of the main tourism market in future. Comparing with 60% of the developed country, the percentage of our country's old tourists is lack of 30%. The space of developing this market is huge.On the base of this foundation, the article gives a definition of the elderly tourism market, and carries on system analysis of this market. Then it adopts the method of combining theories and substantial evidences together, and it investigates more than 200 old people in city areas of Nanjing. This investigation not only aims at aging people's tourism characteristics and space behaviors, but also pays attention to the factors and obstacles of affecting old people's tour decision etc. The text also uses Shanghai for reference to educe the measures of developing china's elderly tourism market——first, the tourism enterprises must develop suitable products for old people; second, the development of elderly tourism market also needs other efforts, for example government establishes series of policies that advantage to the development of aging people's tourism market and the society works hard to construct an environment of tourism for old people.