The Research Of Marketing Situation And Countermeasures In Vietnam Cao Bang

In recent years, with the increase in Vietnam’s economic growth and the opening-up of the Vietnamese domestic tourism market also received a rare opportunity for development. Whether it is domestic or international tourists spending in the tourism market in Vietnam has steadily increased, the Vietnamese tourism market showed a steady growth momentum. However, on the other hand, the domestic tourism market competition in Vietnam has become increasingly fierce, tourism marketing, tourism development for government departments or businesses are even more critical.In this paper, we combining marketing theory and take Vietnam Cao Bang province as the research object.First, this paper developed in the case of analyzing the status tourism market, analyzes the current problems related to tourism in the marketing process, the study found:Currently, Cao Bang in tourism market development in the presence of market positioning is not clear, the tourism product (or service) type than a single tourism market less flexible pricing mechanism, the marketing channel construction is relatively backward, tourism development issues such as corporate promotional underpowered; Secondly, combined with market segmentation, market theoretical position, destination, etc., the positioning of tourism target market, namely Cao Bang travel market segments in the future should be based on the target tourists, and build a tourism and leisure tourism market tourist destination, the red revolution tourist destination, rural folk experience tourist destination, and proposed a " swim landscape Cao Bang,"" to pay tribute to red Cao Bang " and "experience style " brand slogan again, this paper tourism market from product supply, pricing, channel development and sales promotion targeted development proposals put forward relevant; Finally, from the policy, organization, funding, branding and talent perspective put forward relevant safeguards to ensure effective implementation of Cao Bang province to target further develop the regional tourism market.