Study On Development Of Chinese Tourist Market In Da Nang,Vietnam

Vietnam is a traditional international tourist destination and has a good foundation for tourism development.It is a relatively popular tourist destination for China and other Southeast Asian countries.Da Nang is one of the four major cities in Vietnam.It also has rich tourism resources and a good foundation for tourism development.Under the background of the Vietnamese government's strong support for the development of the tourism industry and the favorable momentum of China's outbound tourism market,it has brought good advantages and opportunities to the development of the Chinese tourist market in Danang City.This article aims at the research topic of developing the Chinese tourism market in Da Nang City.By analyzing the current tourism development situation in Vietnam and the tourism development situation in Da Nang,it summarizes the resources and basic advantages and conditions for the development of the Chinese tourism market in Danang City.Policy opportunities,while also taking into account the threat of a single product type,backward infrastructure,inferior service quality and fierce competitive pressures,unstable environmental factors,combined with field surveys on Chinese tourists to Da Nang The survey on the satisfaction of tourism products and services proposed the tourism product development strategies and marketing strategies that Danang City should adopt to develop the Chinese tourist market,including the development of different types of product systems,greater investment in tourism reception facilities,and strengthening of cooperation to create regions.Advantages: To establish the brand of Danang Tourism,strengthen the promotion and promotion in China,deepen China-Vietnam cooperation and tourism promotion,etc.At the same time,it also proposed that Danang City should guarantee development from the five aspects of environment,policy,technology,talents and community.