Strategy Development And Marketing Of Tourism Products Of Vietnam Railway

100years ago, by the Vietnamese port of Haiphong to Kunming, Yunnan theVietnam Railway formal construction. When braved the white smoke of the trainroared swiftly brings to the world an unprecedented stunning shock, forever changedthe history of Yunnan, and even affect China’s modern history. For centuries, the triptrains running No moment stopped. The this railway returned to China in1950, untilnow still in use. It can be said that the Vietnam Railway has become a milestone inthe improvement of traffic conditions in Yunnan. Present, with the continuousprogress of the Trans-Asian Railway project, the completion of the Yu-Mongolianrailway traffic, Vietnam Railway will gradually lose the significance of it initially as ameans of delivery. The Vietnam Railway and cultural tourism development, adapt tothe pace of development.In2005, the Yunnan provincial government tourism "second pioneering"."Second pioneering" is conducive to the overall innovation and upgrading of thetourism industry, to expand the space for development of the tourism industry, toimprove the level of development of tourism in Yunnan, Yunnan travel faster, betterand comprehensive market-oriented economy to adapt to further Enhanced Yunnantourism development and vigor and vitality.In2009, General Secretary Hu Jintao’s inspection tour in Yunnan: Yunnan Togive full play to China’s gateway to Central and South Asia, South Asia, an importantland-based channel advantages, deepen exchanges and cooperation with China,Southeast Asia, South Asia and the Greater Mekong sub-region, and continuouslyimprove the Yanbian open and the level of Yunnan bridgehead of China’s south-westfacing open."Especially in recent years, growing and mature relations of cooperationbetween China and ASEAN, cooperation in tourism has led to both become thelargest source each other exporting countries. North Vietnam tourism market70%oftourists from China. Vietnam Railway tourism product development, in line with the trend of the development of inter-regional tourism cooperation.Yunnan and nearly100years of overseas exchanges, creating a includingDianyuetielu, including many valuable cultural relics, this historical accumulation,the formation of the Yunnan unique cultural connotation. It can be said that theVietnam Railway is an important basis to study the history of China’s railway andmaterial; modern youth patriotic education base; living textbook of industrialcivilization.Based on the above considerations, the article briefly reviews the developmentand current situation of the domestic and international rail travel, rail travel conceptinto the interpretation of the concept and characteristics of rail travel. And in SWOTanalysis the Dianyuetielu tourism products based on the build in recent Dianyuetielutourism product system development model, highlighted the regional characteristicsof the Vietnam Railway tourism products and cultural characteristics. Finally, thecharacteristics of tourism products for Vietnam Railway to develop a marketingprogram.