The Explore To The Building Of The China Ping An Insurance Culture

Insurance corporate culture reflects the insurance company’s core values, which formulatethe employee’s basic mode of thinking and codes of conduct. And by the role of soft powerto promote the development of the insurance business. Because corporate culture is anintangible strategic resources, can not achieved in short term, which requires an insurancecorporates put attention to their model of the corporate culture. In order to make researchmore targeted and more imaged, select a typical insurance company as a research focus canhelps to explore the development model of the insurance enterprise culture. China Ping AnInsurance (Group) Company as China’s reform and opening up financial and insuranceindustry leader, its corporate culture construction achievements and shortcomings worth theinsurance industry study.This paper describes the insurance corporate culture and its development stages, discussesthe problems of China’s insurance corporate culture, and explains the cultural patterns ofChina Ping An insurance company and its development stages; analyzes Ping An corporateculture construction achievements and shortcomings; which reflects the developmentproblems of China corporate culture; and based on these problems, giving somesuggestions to improve China insurance corporate culture.