Research On The Status And Construction Of Enterprise Culture In Insurance Companies

In recent years,the insurance industry of China has developed rapidly,but the development of insurance companies can not be separated from corporate culture? Corporate culture is the intrinsic and source of enterprise development and it is related to whether a company can achieve long-term development? The corporate culture of insurance companies is a symbol of the overall strength for the insurance industry space and related to the development prospects of the entire domestic insurance industry? In recent years,more and more people attach importance to the construction of corporate culture in the insurance industry? More people are aware of the important role of corporate culture in the development of their own companies? More people regard corporate culture as the fundamental reason and important factors that restricts the development of insurance companies?Many domestic scholars have conducted more in-depth studies on corporate culture?Corporate culture is also becoming more and more important for insurance companies?Not only has it been valued by the academic community,it has also been favored by more experts and scholars in the theoretical community? It has become a key issue in current theoretical research in China?In the process of research,this article takes insurance company corporate culture situation and construction research as the main content,introduces Pacific Insurance as the main research case,and uses questionnaire survey and case analysis as the main research tools and finds that the company has a series of problems such as small independent propaganda,lack of understanding of corporate culture construction,lack of incentives for corporate culture construction,and lack of effective means for corporate culture construction? In view of the series of issues concerning the corporate culture construction of Pacific Insurance Company,this article analyzes the actual situation of the Pacific Insurance company's corporate culture construction,and then looks for reasons from several aspects such as construction concept,leadership emphasis,managerial incentive,and innovation spirit training? In order to indicates the direction progress space of the development of corporate cultureIn view of the problems and causes of the establishment of Pacific Insurance Company's corporate culture,this paper proposes a strategy for the construction of corporate culture: the introduction of a “diamond” model for the construction of insurance companies' culture,improvement of all levels of corporate culture,close integration with practice,and enriching the cultural philosophy of insurance companies,permeating The spirit of "people-oriented" in the insurance culture,strengthening the execution of the insurance company's system culture,and adhering to the strategy of improving improvement and innovation and development,aiming at the realization of the sustainable development of the insurance company's corporate culture construction.