Research And Development Of Tourism Commodities In Shandong Zhangqiu Longshan Black Pottery

The rapid development of tourism has aroused widespread concerns in recent years with thehigh-speed economic development. Although it started relatively late in the world, China’s tourismexperienced fast development and has made China one of the great tourism powers in the world.Tourism has got more and more attention in China with its high-added value. Compared with thedevelopment of other tourist products, the design, production, promotion and sales of touristcommodities are relatively lagging behind, which interferes with the overall income of tourism.And the development of tourist commodities has thus become the key in the further promotion oftourism and the increase of profit space nowadays. Its development bears heavily on thedevelopment of tourism and regional economy.This article summarizes the present researches on domestic and international touristcommodities, compares its concepts and analyzes its characteristics as well as its role in tourism.By comparing the present development of domestic and international tourist commodities andanalyzing Zhangqiu’s tourism and its tourist commodity development, the article researches on thepresent situation and problems of the development of Zhangqiu’s tourist commodities, especiallythat of the Black Pottery. Applying SWOT method, the advantages and disadvantages ofLongshan’s Black Pottery as well as the opportunities and challenges it faces are analyzed in astructural way. The article hopes to draw useful reference on the development of Longshan’sBlack Pottery by proposing a series of strategies in its development.