Research On Brand-building And Optimize Of Tourist Commodities In Jiangxi Province

Tourist commodities are non-commercial products that tourists prepare for and purchase in tourism? In recent years,China's tourism products have made great progress,and auditing of tourism products has also gradually been taken seriously? However,it can be seen from the quantity of tourist goods sold and the evaluation of Chinese tourist goods by tourists that tourists are still not satisfied with the development of tourism products? There are few varieties of tourism products,and their quality and homogeneity are more serious? Jiangxi is a major province of tourism? Many regions invest large amounts of money each year to encourage the design of tourism products,but they have had little success?Problems of tourism commodity type single,serious homogenization,leading to low level of development of tourism commodities,there is a gap between the number of tourists and tourism revenue,seriously restricts the further development of the tourism industry in Jiangxi province and Jiangxi province tourism commodity exchange capacity?The inadequate development of tourism commodities seriously restricts the improvement of the overall development level of tourism?In order to promote the further development of tourism in Jiangxi Province,the provincial government of Jiangxi has formulated the "strategy of developing tourism with strong provinces" ? As an important part of the tourism industry,the in-depth development and research of tourist commodities plays an important role in improving the overall income level of tourism industry and increasing the ability of tourism earning foreign exchange? In view of the present situation of tourism development in Jiangxi Province,how to develop the tourist commodities in depth has become the most important part of the development of tourism in Jiangxi province.This paper uses quantitative and qualitative research method of combining,through the study of tourism products,brand building,tourism development theory and the successful case of the Imperial Palace cultural and creative tourism commodity analysis system,comprehensive understanding of the current situation of the development of tourist commodities in Jiangxi province and the existing problems,and according to the targeted solutions of tourism in Jiangxi province product development problems,put forward opinions and suggestions for further development.Based on the research of the development status of Jiangxi province tourism commodities and the problems found,the local government and the tourism sector should not only pay attention to the development of tourism products,increase the tourism commodity development efforts,should be more consumer demand as the criterion as the development direction of product development,from the aspects of culture,local characteristics,differentiation,real research to adapt to the culture and the connotation,the added value of the tourism product development and consumer demand of the times.