Study On Deep Development Of Tourist Commodities In Jiangxi Province

Since the 21st century, the Chinese tourism are developing quickly every day, however in reality, "eating, living, walking, touring, shopping, entertaining", the six big essential factors of the tourism's levels of development and the structure are asymmetrical. Shopping as one of six big essential factors has been weak region of our country tourism development; therefore, speeding up the development of the tourist commodities will increase the traveling gross income and enhance the economic benefits of the tourism, which is of very vital significance.This article first carries on the analysis of the domestic and foreign tourist commodity's research present situation; the discussion of the tourist commodity's concept; the definition of the tourist commodity; the analysis of tourist commodity's characteristic, the classification, the tourism status and the function; simultaneously the discussion of the tourist commodity exploitation theory; carries on the questionnaire survey among the tourists in Jiangxi, on the foundation of the questionnaire survey and the Jiangxi tourist commodity exploitation material, analyzes the questions which exists in the Jiangxi Province tourist commodity exploitation and found out the reasons, finally with the Jiangxi Province's resources condition and the market condition, proposes "image promotion" model for depth development of Jiangxi tourist commodity .By studying the Jiangxi tourist commodity, the article is going to provide the practical and feasible theory for Jiangxi tourism commodity's development, then provide the new mentality for Jiangxi's tourism and the local economy; simultaneously provide the useful exploitation model for other local tourism commodity's exploitation.