The Re-ritualization On The Social Media

In the social media era, lifestyle, cognitive thinking, behavior of people, and every aspect of society is undergoing tremendous changes. At the same time, as a way of interpersonal communication and crystallization of traditional culture, ceremony is "re-ritualized". In social media environment, "re-ritualization" is a kind of "reproduction" of social space essentially. Through compression of space and activation of visibility, "new" ceremony is created as the final result of "re-ritualization", which could be divided into two types: webifying of traditional ceremony and ritualization of real life. It inherits cultural norm, publicity and specific ceremony scene that formed by symbols in the traditional ceremony. The “new” ceremony also has new characteristics because of the interactivity, mobility and the crossing time and space in the social media.The "new" ceremony, which relies on social media, continues to squeeze out traditional ceremony and gradually becomes a fashion. Citing the interaction ceremony chain theory, this paper analyzes the dynamic mechanism behind the "new" ceremony—getting emotional energy. People create the ideal image of themselves and maintain social relationships by participating in the "new" ceremony, thus inquire the initiative of the next "new" ritual activities.As a means to maintain social order and national beliefs, it has a profound impact on individuals and society. In the social media era, the traditional ceremony is "re-ritualized" into "new" ritual. The manifestations, symbols, scenes,as well as the social function, of the traditional ceremony are all changed. At last, this paper criticizes the "new" ceremony from the perspectives of consumer culture, culture aesthetics and spatial discipline theory, and analyzes how it affects social and personal life.