Presentation Mode Of Media Using For Propaganda And Demonstration Of Field Experimental Station

Experimental station is an indispensable platform for agricultural scientific research institutes and an important agricultural base for the promotion of research and demonstration applications. It plays an important role in improving overall level of scientific research ability. Good publicity not only helps to display the achievements in scientific research and enhance the reputation of the experimental stations, but also facilitates the generalization and application of the achievements. The application of comprehensive media presentation methods to field experimental station contributes to expand the influence of the field experimental station on local, strengthen and widen the understanding of the external world to the experimental station. Also, it will promote the academic cooperation and intercommunion of related organizations at home and abroad, and promote the co-development of production, education and scientific research. Furthermore, it can also lays a good foundation to improve the comprehensive ability of scientific research and innovation research in our nation.The development of the digital, electronic, internet technology and the emergence of new media, such as satellite radio, cable TV, electronic media, mobile TV, provide a medium to promote the development of advanced agricultural scientific research technology, strengthen the information communication among business department, marketing department, relevant enterprises and farmers. However, review and summarize of media using for propaganda and demonstration of field experimental station is still rare. In this study, we took Qingyang Loess Plateau research station of Lanzhou University as an example, and analyzed the function and location of the station. In order to resolve problems existing in the experimental station, we proposed concrete solutions that we puts the media application into the field experimental stations. Main results are as follows:1. We designed the Qing Yang Loess Plateau grassland agricultural experiment stations brochure(three folding), which is very convenient to distribute and keep. It introduced the station by multifaceted and multi-level methods, such as general situation of the station, research and teaching, social services and so on. It meet the demand that domestic and foreign experts and scholars for understanding the station.2. We designed the publicity board according to the demand of adjustment to agricultural structure of Qing Yang, which includes the mainly fine forage grass industry, knowledge of agriculture science and introduction of academic achievements, and so on. The publicity boards can help to stimulate the innovative spirit, and encourage scientific research for the visitors.3. We designed the promotion video for Qiangyang Grassland Agricultural Experiment Station, which innovated voice, video and other information to understand the development situation and the culture, the basic condition of experimental station, research contents, research achievements, etc. It contains large amount of information, has universal transmission and diversified broadcast, can expand the experimental station influence in the scope of international.The combination of the portable brochures, publicity boards and advertising video of Grassland Agricultural Experiment Station at Qingyang Loess Plateau provides a variety of media presentation for the experimental station propaganda demonstration. It made a bright contrast with the traditional single mode of propaganda demonstration, while promote the discipline integration at the same time, provides a good reference for the social sciences, such as the agricultural science publicity model. The innovative combination not only expands influence of field experimental station at home and abroad, but also provides a good reference for the promotional demonstration of social sciences and agricultural sciences.