Research On The Mechanism Of Scientific Communication In The Era Of Media Convergence

As we enter the m edia convergence era, science communication by m eans of the "Internet +" af fects people’s mode of production from the breadth and depth of lifestyle and way of thi nking, influence the developm ent of society. Science Communication has widespread impact on society. It clos ely associated with the propagation mechanism of constant cha nge. Traditional top-down, linear science communication vertical instill greatly restricted the effect of science communication. Today, traditional media and new media in the continued integration, this fusion of old and new media is not a linear sum, but a harm ony, forming a new self-or ganizing system. In the wave of m edia convergence, whether done between tradition al media and new media integration and real scie nce communication activities used? Science communication mechanism under the backgroun d of the financial m edia is how to running, there is any kind of oppor tunities and challenges? After the integration of science communication media is able to a chieve the des ired results? This is th e purpose of this paper, hoping to im prove the existing media convergence of science communication mechanism, expand the ef fectiveness and im pact of science communication.Firstly, the development of the m edia were reviewed, explained the concept and characteristics of the financial m edia. He com bed the content of science communication and the characteristics of the new m edia in the dissem ination of scientific background. After analyzing the scientific dissemination system.And from the internal mechanism and external mechanisms and feedback regulation mechanism three aspects of the type of financial media age constitute science co mmunication mechanism. Based on this m echanism to identif y the spr ead of science and the financial problems of the media age, there are fit between traditional media and new media does not reach th e ideal state, the entire system is self-organizing mechanisms of capacity is not enough, there is also information mixed, information disclosure and other issues, feedback regulation did not keep up the rhythm of the entire communication activities. According to the above analysis of the issues, recommendations were given respectively to solve the p roblem. With the f inancial media to m ake science comm unication mechanism innovation, prom ote the integration between the media, the ability to enhance the self-or ganizing system, increase the "gatekeeper" efforts to improve the information and feedback regulation mechanisms to provide endogenous power for enhanced science communication utility.