Research On Application Of New Media In The Goverment Management In China

New media as a new form of media, with its convenient, interactive and personalized features, it quickly catches up and eliminates the traditional media, and is widely spreaded in state political life and the people’s social life, led the government to the new media as more and more attention, and gradually raised a hot wave of new media in politics. The government, how to master the new media, using it to manage government affairs, guiding people to use new media scientificly to participate in social management is the main purpose of this study.This paper objectively analyzes the features of the new media and the present situation of the application at our country and abroad, puts forward the science and the idea of using new media for government management, and through combining with management accounting application, the design process of new media to participate in government affairs management and operation mode for the show, as a new media participation provides effective cases, reveals the excellent government affairs management requires the participation of the new media, it is an inevitable trend in today’s society.New media applying to the government management is the progress of social politics,this is a progress of democracy and human rights, but at the same time, it is also a double-edged sword, if we can not use and management it scientificly, it will bring many serious problems in the country’s political and social life and even become an obstacle to social development. This article points out the objective of the present stage of new media in the presence of uneven development, lack of interaction forces and other issues of government administration; the negative impact of new media applications for government management and new media applications lack of institutional security and other issues have also been described, respectively, by these analyze the causes of the problems, our government presented current scientific management and how to use new media to participate in government management of countermeasures. In the epilogue part, the new media participates in government affairs management in our country in the future was prospected.