Research On Local Government Affairs Micro-blog In The View Of Communication

With rapid development, government affairs micro-blog have more attention and turn more active form 2011to 2013.Government affairs micro-blog play an overall scale effect, especially the micro-blog of public security department. However, under the impact of social media, such as wechat the influence of micro-blog get decline, and the number of government affairs micro-blog grow steady. How can government affairs micro-blog do better? This thesis takes Micro-blog "Ping’an Jingchu", which is the official weibo of public security department in Hubei as example, analyzes the communication characteristics it has and the role it palys, at the same time the problems of it have been explored and the strategies have been put forward.The introduction discusses the meaning of the study, current situation of the research and puts forward the difficulties and innovacation of it.The first chapter discusses the definition of government affairs micro-blog and introduces the current and the characteristics situation of characteristics. The second chapter takes "Ping’an Jingchu" as an example and analyzed local government affairs micro-blog. The third chapter discusses the communication characteristics and role of local government affairs micro-blog. The last chapter describes the problems and strategies of the current local government affairs micro-blog.The conclusion summarizes and reviews the whole thesis and make the expectation for the development of government affairs micro-blog.