| With the rapid development of the rapidly growing popularity of smart phones and mobile Internet, mobile news client with its smooth reading experience, real-time newsfeed, and a convenient interactive news became the most attractive mobile Internet era of mass media attention. Under the leadership of the major portals, local news media, including websites and print media also followed soon launched its own news client products, mobile news client has become another focus after the following mobile news mobile media competition.To inquire about the current status of development of the local news portal mobile news client and mobile news client user awareness and usage, this paper Anhuinewsonline client for the case in communication studies, journalism framework, through texts and news click quantitative analysis, the use of empirical investigation audiences to discover the current news clients and users in news production process of some laws and issues. Three key issues of this paper are:1, China’s local mobile news portal news sites client status; advantage2, local news portal develop mobile news client have? What features should be highlighted, weaknesses fight for local users?3, audience awareness of the user’s mobile phone news client, how? What kind of news client and more popular with users?This paper is divided into an introduction, body, conclusion of three parts Introduction section which includes four topics reason, purpose and significance, literature review, research methods and ideas. The main part of the first chapter describes the emergence and development of China’s mobile phone news client, citing more than twenty provinces, municipalities and autonomous regions, and municipalities directly under the respective representative to develop mobile news portal client situation in the country. Explain the necessity and advantages of local news portal developed client. Longer be in the form of the questionnaire information on the following aspects:1, the use of mobile phone news clients;2, mobile news client audience cognition;3, the news client user preferences;4, the audience for local news and news client attitude. The third chapter in the security of online news client for the study, a detailed analysis of the Columns, news updates and news sources and frequency selection, and then clicks through news analysis, resulting in an overall understanding of the security of online news client.According to the results of the questionnaire analysis statistics draw the following conclusions:1, mobile news client users are mostly young people aged21-30, usually used to take advantage of the fragmentation of time reading news, headline news is still of concern focus.2, the user interface is very focused on the client’s design and operating experience. In addition, the user newsfeeds function is also of concern, the most popular news show in the form of text and picture combinations.3, the local news, though popular, but only a small part of the respondents would choose a local phone news client. In local news and public lives of urban construction, social news and livelihood news most users concerned.Overall, the performance of the overall security of the online mobile phone news client acceptable, in no apparent function and operation characteristics. Some of the more important, user-friendly features such as night mode, offline reading mode and did not reflect on their clients. The final chapter is a local news portal mobile news client thinking and outlook, hope local media sites to interact with the audience’s attention, the development of personalized news products, the intention to create a better user experience. |
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