Study On Cablecast Of Literature And Art And China’s Rural Cultural Reconstruction( 1952—1966)

This dissertation takes China cablecast of literature and art from 1952 to 1966 as the research object. Under the background of communication science and politics, this dissertation investigates the formation, the transmission mechanism and the content of the broadcast network in the method of the effect analysis and text analysis in order to point out the function of cablecast of literature and art in China’s rural cultural reconstruction and make a summary of the experience and lessons of it. Lastly, this dissertation provides reference for the reconstruction of new rural construction in the field of the publicity way and content in the new century.In the beginning of the founding of nation, the rural cable broadcasting network had double significance. In the terms of political and social dimensions, expect the construction of political power and rural regulations, it is a kind of soft ideological construction in state power and rural governance, which supplements the political power construction; In the transmission level,different from the party and state line,principles, policies and direct publicity, it is a form of art which influences the transformation of the people’s thinking. This duality of rural cable broadcasting literature is also the basis for this argument. Therefore, this dissertation will be discussed from the following four aspects:1. Rural cultural reconstruction and the formation of the cable net of literary and artistic broadcasting. The formation of the cable literature and art broadcasting network is due to the need for reforming the rural areas. The feudal marriage idea, the concept of land and the worship of the clan, have seriously affected the consolidation of the new political power and the promotion of the socialist construction. Therefore, it is necessary to establish a propaganda network to change this situation. Rural cable broadcasting network is developing gradually under this premise2. The communication mechanism of the rural cable broadcasting. The rural cable literature and art broadcasting has played a very good role in the process of supporting the national policy advocacy and building a new consciousness form. The formation of these effects is based on the characteristics of the medium itself and the characteristic that broadcast listeners love to see and hear. Meantime, it also takes advantage of three main transmission mechanisms including the agenda setting to carry out ideological roots, “ the silent spiral" to establish the mainstream opinion climate and long-termcontacttocultivatenewideology.3.ideologicalconstructionandpresentationofthecableartisticbroadcasting.theprogramtypeofcableartisticbroadcastingisvaried,inwhichmostofthecontentsaresupportingcountry’spolicy.thesecontentsmainlyincludethepromotionofthenewmarriagesystem,thenewconceptofland,andthenewconceptofnationalstate.thepropagandaofthesecontentstransformsthetraditionalideasgreatly.4.theinheritanceofthenetworksystemoftheruralareasinthenewcentury.tosomeextent,theconstructionofruralnetworksystemimplementedbythegovernmentisanupgradedversionoftheruralcablebroadcastingnetworkinordertosupporttheconstructionofnewcountryside.althoughitisdifferentinthewayoftransmission,receivingterminal,andthecommunicatingcontent,thepurposeofthegovernance,influenceandreconstructionofruralarearemainsthesame.inthissense,theruralcableartbroadcastinghasneverdisappeared.