Communication Content And Value Of Social Where Is The Father

The reality show Where is the father about the parenting stars’ outdoor survival experience in Hunan TV creates unexpected high ratings in history. It purchased copyright and patterns from the Korean MBC TV’s program Daddy! Where are we going, which then has been localized by Hunan Satellite TV, to integrate into Chinese characteristics like family, geographic, ethnic, folk and other cultural content; forming extended products of the program related to the product;becoming an outstanding representatives of domestic parenting reality show. It has high research value.This paper selects two season shows and the related films of the program as the research sample, uses the research methods literature analysis and case analysis, analyzes from the perspective of cultural transmission, to research propagation characteristics of the program, the cultural environment, the communication content and social value. At the same time it reflects the issues the program brings.Studies suggest that, the program has the documentary authenticity, the story drama and interactive competition of a game show, forming its own program mode. Under the cultural background of prevailing consumerism and pan-entertainment, the program makes full use of the new technologies media environment, successfully produced a parent-child program with good reputation. Although as an entertainment, it caused the resonance and attention to family culture,regional culture, ethnic folk culture of audience; gives full play to features and value of the media enlightenment, consciousness-oriented, cultural heritage. Finally, the paper provides recommendations for the future development of China’s reality show: to focus on the social hot spot, to play media social function as a starting point; to grasp the balance of true and show, to extend the life cycle of the program, to purify media and cultural environment and to create a program of cultural brand.