An Analysis Of Television News Entertainment In China Taking

It is noteworthy that TV news has become ever more entertaining these years. As a result of free market, numerous news media companies have changed their ways of doing business and started using entertainment to attract audiences. The industry has yet to know what entertaining news would bring. While some believe entertaining news would vulgarise the media, some believe it would finally bring back its audiences and improve information dissemination.As a typical producer of entertaining news, Phoenix Satellite TV had shown its market orientation through its business model and editing style in the 90s, when the idea of entertaining news was just born. After years of development, The programme Phoenix Satellite TV created, including Phoenix Morning News, Everyday Newspaper and Qiang Qiang Three all enjoyed a great popularity, attracting countless audiences. Its huge impact even influenced the its counterparts in the mainland China. Qiang Qiang Three has a great number of audiences because of its uniqueness and fashionableness. As the most typical entertaining news programme, its success and impact worth studying.The author combines qualitative analysis and quantitive analysis. This article is about to find out what made Qiang Qiang Three and is based on former studies and empirical researches. The article includes the start and the impact of entertaining news and gives suggestions about how to avoid an unhealthy TV media made by excessive entertaining news.This article includes five parts:a background of the research and a conclusion of former studies; a general introduction of the phenomenon of entertaining news; an analysis of the cause the entertaining news; an analysis of the elements of Qiang Qiang Three and a research of representation of domestic entertaining news aiming at finding out the theoretical basis of it; an analysis of current entertaining news, a conclusion of its impact and suggestions.