Research On〈Qiang Qiang San Ren Xing〉of Phoenix Satellite Television(2009— 2013)

<Qiang Qiang San Ren Xing>is a talk show held by Phoenix Satellite Television.,the taik show is hosted by famous host Dou Wentao.Since the television program started in April 1998, it has invited elites from mainland China, The Taiwan region and Hongkong SAR to express their opinions on current issues. In open communication,information is transmitted, opinions are shared, and humor is created. All these have make this show popular among the majority of viewers. This show has relatively strong influence in mainland China.The uniqueness and success of < Qiang Qiang San Ren Xing> has high potential value for academic research. It has a wide range of topics, including politics, economics,culture, entertainment,sports and so on. At the same time,the topics has significant characteristics,such as focusing on the timeliness, following the heated topics; rich in type, wide range in topics; bold commens. This show manifests less emphasis on setting and audio effects to create a natural setting for conversation. The show highlights its characteristics through humorous hosting style, quick thinking,imagination, sincerity, modesty and bold statements. In order to present a special talk show, it has special conversational perspectives, brisk chatting atmosphere, pursuit for depth, warmth and humor. In transmission strategies, this show combines the advantages of public transmission and interpersonal transmission so as to privatize public transmission and publicize interpersonal transmission, aiming to improve authenticity and influence the show itself. In addition, this show emphasizes the construction of public areas. The main feature of this show is its transition from the selection of public issues to the depth of subjects under discussion. In order to convey its humanistic concerns, the show focuses on discussing issues in this area and impressing the idea of humanistic concerns on the viewers. In a word,The distinctive topics, format and transmission strategies of < Qiang Qiang San Ren Xing> promote its continuous development.<Qiang Qiang San Ren Xing> also has some problems that restrict its development. they mainly are as follows, some statements that violate public ethics,distinguished guest speakers that limit the show’s publicity, lack of cooperation with new media and how to pass on the current hosting style. As for these problems, < Qiang Qiang San Ren Xing> should handle the proper limits of speech and further reinforcethe awareness of complying with social norms, involving views from a wider range of social ranks to expand its publicity. what is more, the show has to make full use of new media to increase its charm and to foster successors. By following these suggestions, <Qiang Qiang San Ren Xing> can have constant development through inheritance and creativity.