| TV talk show originated in the West the fifties of last century, about nineties in the last century it appeared in mainland China, after nearly a decade of development, on the one hand, created a new high ratings and won the audience, on the other hand, met with the bottleneck period of development, suffering the collective aphasia, in contrast, the Phoenix, "Qiang Qiang Three" has been loved and concerned by the audience from the very begining till now. It's success deserves our attention.In this paper, the author will study the "qiang qiang three" as a case by using the tracking survey, the author attempts to analyze this program comprehensively from several aspects, such as Jurnalism, Mass communication, Culturology and Sociology. at the same time, compare it with the same type of mainland program, trying to sum up the experience of its good, which the author hope can help the Mainland television talk show to get rid of its "bottleneck" and step onto new way.Through in-depth analysis of the elements about "qiang qiang three", the article maintains that, compared to similar programs in the Mainland, under the premise of the firm position in the host, the "Qiang Qiang Three" shows a high level view of the broader in the choice of the topic and espands topics deeper. At the same time, the way of it's talking is very unique, finally creating a real, natural "talk field" in the scene, which is lacking in the Mainland similar programs. Through the correspondence analysis by using communication theories and the cultural analysis, the author found that under the premise of following the communication rules, "Qiang Qiang Three" program tries to choose the topic which is close to the current mass public by the way of interpersonal communication, and finally presents a "real talk field", behind which contains the profound meaning and humanistic spirit of the respects for cultural diversity and the right to speak. |
