| Following CCTV the show of “To Tell the Truth” launched two years, “Qiangqiang Tree” had its official broadcast in April 1,1998 and created a new style of Chinese TV talk show by talking with its personalized program,the diversity of its humanistic values, the programmingwith “original” presentation. After that, there appeared lots of TV talk shows all over the country. Until now, “Qiangqiang Tree” have broadcasted sixteen years, but it’s difficult to copy and there’re few shows doing better than him. This paper tries to explore that why it’s so successful and how to keep the living vitality.By watching the shows of “Qiangqiang Tree” from 2008 to 2013 year in which there’re a total of 1560 programs, the author classified statistics the topic types, numbers of guests attending and some other program elements. And find some useful communication strategies, such as different topic uses different ways to develop its further meaning. It is mainly including four parts in this paper, which is the introduction of the show, the choice of the topic, ideological content and expression forms.And the author hope these Analysis and demonstration of “Qiangqiang Tree” could be useful to current TV talk shows. |
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