The Research Of Wechat Information Communication Mode

With the rapid development of mobile Internet, instant messaging applications are becoming increasingly popular. Wechat as the representative of instant messaging applications has become an important tool for information dissemination. At present, there are many forms of information dissemination on the Wechat platform so that there are some differences in the content of the communication, the characteristics of the communication and the usage of the users. In view of this, The author intends to study the three types of Wechat information dissemination model and its structure, function, characteristics.Based on that, it gives comparative analysis of the differences between the three modes and finds the problems of each model.Finally, this paper propose the optimization strategies so that can better serve the user information exchange, accelerate the transfer of social information ecology.According to the traditional information transmission mode and mode of network information transmission, this paper constructs three kinds of information dissemination models of Wechat instant chat, friends circle and public platform. It constructs the model based on the analyzing the model elements, and analysis the main behavior of each model,summarizes the function and characteristics of the model.For example, Instant messaging communication mode achieves inter personal communication. It has the characteristics of strong timeliness, diversification and transmission. The information communication model of Friends circle has realized the individual self disclosure and information sharing. The information dissemination process of friends circle presents the strong privacy, the spread of the chain easily broken and content diversity and entertainment. Public platform information dissemination model include the mechanism of concern, push mechanism and interaction mechanism, which acts on the characteristics of information dissemination process showing a spread orientated, strong privacy and closed communication platform.This thesis conducted a questionnaire survey based on the users’ perspective. The thesis analyzes the users’behavior characteristics under three kinds of mode:the use of preferences, communication content, main body interaction, and experience satisfaction. After horizontal compare, we find that the three modes have certain problems in the communication content as well as the communication effect etc., so they need to be optimized. Instant chatting patterns have problems that communication content is not easy to save and The seal of the model function is strong. As a result, I put forward using cloud technology to realize communication content, to backup reasonably and to promote functional complement, which is a optimizing strategy consists of multiple parallel functions. In Moments, the secondary information transmission is restricted and marketing information overflow, therefore we need to promote the user authority, to expand the spreading scope, to optimize the shielding mode, and to purify communication content. User demand of access, under the mode of the attention mechanism of public platform propagation mode, unmet, user’s motivation under feedback mechanism is low and the information overload under pushing mechanism. And here comes the solution which is proposing three optimization strategies including offering "store" of Official Accounts and supporting users’ focusing behavior, optimizing the way of feedback, improving body interaction effect, as well as strengthening self-discipline, heterodoxy, and supervision, and improving the quality of information.