Study On The Propagation Mode Of Drama TV Programs

As the essence of Chinese traditional culture,opera is a star shining on the world stage.Opera has experienced a long development course,from the oral communication,text communication to the electronic communication era.Its communication form has undergone a great change,on the one hand,make the spread of opera more extensive,on the other hand,also make the spread form of opera more rich.In particular,the emergence of television,drama television program came into being,drama coruscate a new vitality.With the development of science and technology,the pattern of diversified communication is gradually formed.This paper takes drama TV program as the research object and sorts out the two development stages of drama experience.Combined with representative,influential and dissemination of the television program to discuss.Drama TV program is a form of TV program.After the founding of the People's Republic of China,the Chinese literary and art circles paid full attention to the inheritance and development of traditional Chinese opera.In the 1980 s,TV programs of traditional Chinese opera increased as TV programs began to enter the lives of ordinary people.Scholars are paying more and more attention to this aspect.According to the research situation of Zhi Wang,the research on drama TV is not just started now,but started from the “initial knowledge” of TV and drama.The combination of TV and drama also gave birth to drama TV programs.Drama TV programs in different historical periods have different categories,features and production modes,from which we can find different cultural and political backgrounds in different periods.This paper adopts literature analysis,case study,comparative study and other research methods to focus on the current living situation and future development direction of drama TV program from the perspective of program communication and audience demand.This paper studies the development process,communication mode and communication strategy of traditional opera TV program,and on the basis of the existing communication development path,analyzes the innovative development path and communication strategy of traditional opera TV program under the demands of technological change and timesThis paper focuses on the living condition and future development direction of the current drama TV program.In the process of development,the drama TV program has experienced four tortuous periods,While the traditional drama TV program has a relatively single mode of communication.In the new media environment,the drama TV program has made use of technology to innovate and develop.In the future,drama TV programs rely on technology,pay attention to the content,meet the needs of The Times,jointly promote the innovation and development of drama TV programsThe traditional opera TV program should bear in mind the original intention,take the dissemination of traditional opera culture as its own responsibility,maintain the original essence of traditional opera,grasp the audience market segmentation,and enrich the program content to meet the needs of different audience groups.With the opera TV program as the center,inherit the opera culture,train the young audience,make the opera TV program develop towards the direction of more national characteristics,become the popular program form.