Basketball WeChat Publicity And Development Strategy Research

In the Internet under the momentum of rapid development,compared with the past,now the information transmission is the \ "transformation\",without the restrictions of time,space,information exchange,information feedback,the influence of information,are presented in the fastest speed in our complex human brain senses.We get information faster,eager to own voice to voice our demands were achieved,their ideas collide with each other and greatly increase the risk of the blending,everybody is the publisher and the receiver of information,everyone is a node of information transmission.The transmission of information about basketball no exception is also affected by the development of the Internet,newspapers,magazines,radio,television,the carrier of the spreading basketball information have already can't completely meet the needs of the audience to basketball.Subsequent basketball blogs,microblogging,basketball information website,these new information carrier on the Internet environment,with its own advantages greatly enriched the spread of the ecological structure of information dissemination.But none of this in recent years,such as basketball WeChat and impact on the development of the public,so so rapidly.WeChat was developed in 2011 by the tencent company a social software,at first,it is not a basketball information publishing platform.With tencent to constantly update and improve the social software,WeChat "tentacles" now already deep into all walks of life,it is part of our lives.Among the various WeChat derivative function of the public,now has become its own unique label,and in public,can be all kinds of information publishing platform,basketball WeChat the emergence of the public,changed the way the spread of the past it has both the "shadow" of traditional sports magazine spread has its unique characteristics.Basketball WeChat public issue of running time only a few years,just to say "age" is relatively small,is still at an early stage of development,it not only has the innovation mode of transmission,transmission channels,and it also has its own development and the deficiency of the problem.In this paper,the basketball WeChat public communication form the classification,and one by one for each kind of dissemination way carries on the analysis and research.Number of good basketball WeChat public and relatively poor contrast analysis,it is concluded that the basketball WeChat public number should be how to find the development direction of healthy and effective.On their own marketing,analyses the reason of its promotion way is not enough rich,interactive online and offline activities strategy method is given.This article also through using the method of communication perspective,analysis.Basketball WeChat public number development direction in the future should insist on the quality content,pay attention to the interactive activities of participation and the audience,avoid repetitive and tedious,delivering content positive development of commercial cooperation pattern,strengthen the marketing of its own platform.Gradually improve its own service and improve the ability of mining audience user data information.