On China’s Reality TV Show In The Landscape Of Consumer Research

In recent years, reality has intensified.Even if the administration of a "limited entertainment" is difficult to resist the enthusiasm of the audience for reality shows.Reality shows byemerging media such as television and the Internet, popular in allmajor platforms become typical in the TV show, and in today’s consumer-oriented consumer society, reality shows characteristic commercialization and consumption of the program.In the market under the consumer logic and helped along by the media, reality TV show became a spectacle of media culture in today’s society.Who dominated the landscape, who occupied the capital.Images become the decisive force in social life.Reality shows as a media spectacle, through its innovative narrative techniques and gorgeous audio-visual language package, financial records, documentary, games, entertainment, and other elements in one, reflecting the highly integrated entertainment, manufacture meet the audience’s desire to produce the images meet the audience’s entertainment needs, these needs met, in turn, determine the reproduction of reality TV spectacle.Reality show spectacle of mass ideology not only discipline, but also on social operation system produced inestimable role.On the current interpretation of the reality TV landscape of consumption is very necessary.The text is divided into five parts to study, the first part is an introduction, mainly from the sense, research, research background, research ideas, methods and other aspects.The second part is the reality TV landscape rendering social and cultural background of the reasons for a macro-level analysis as well as definitions of reality, nature and local history in China a much clearer.Think reality shows are the mass media in the context of consumerism to create a classic text of consumerism, in an era of landscape images to gather, wonder of the phenomenon of the reality show, and to meet the entertainment needs of the audience and consumer demand.Third-part reality show landscape forms of consumption, media images of reality shows a typical wonders of text, it is accompanied by cultural trends of the consumer society, through its own intensely dramatic, dreamy images, visual pleasure to the audience and himself of extraordinary experiences.Wonders of reality show blend of narrative, consumption and cultural wonders of element that meets the viewing desires of the audience, while also stimulating the audience’s psychology.IV part analysis has reality show landscape consumption of construction nature, TV reality show landscape consumption of construction nature is is its strengthened has daily of "myth" color, take built mass "Carnival of square", in its create "simulation" of intends like image environment in the, in consumption doctrine of promoted zhixia, by all in watch process in the while is a consumption process, this process among by all achieved self alienation of "pleasure".V part around with reality show landscape consumption of value search and landscape consumption reflected out modern social in the of alienation problem for discussion, pointed out that "beauty" should is reality show program due of pursuit, and not just to gets consumption profit for purpose, while reality show landscape consumption also led to has contemporary people of consumption alienation, and aesthetic alienation and self alienation this a symptoms, if audience too rely on reality show create of "simulation" world, so people may faced with was media create of landscape ruled of dangerous.Research found, contemporary media and consumption doctrine common created has reality show landscape consumption, audience through heart of input and experience, to in reality show of landscape consumption process among meet has itself desire of needs and on reality life of escape, people on reality show of consumption found has self spirit comfort, get has pleasure sense and security, meet has inside of desires, so will increased on landscape consumption of further needs.However, the reality TV landscape of consumption, is a common control by society and the media, reality TV landscape is a real-world "simulacrum" and "simulation", is a form of escapism provided false happiness in daily life.Reality TV landscape consumption has become a dominant mode of living, one of the dazzling after the reality TV landscape, is the pursuit of people’s consumption desire and symbols.