The Comparative Study Between The People Daily’s Comment Page And Legal Person Weibo’s Comments Column Of The People’s Daily

Advancing along with the development of media mergence process, China’s media organizations have been actively using the new technology integration of internal resources, or set up the whole media center, or trinity mode with Weibo, WeChat, client. Our Country also introduced the relevant system for the development of the whole media era, drew up the construction of Internet power goal. At the same time, the media realize the importance of "speech" in such era that everyone has a microphone, thought fierce collision.Under such background, the comparative study between People Daily’s comment page and legal person weibo’s comments column of People’s Daily has Strong practical significance, which can effectively analyze the implementation of People’s Daily to preemptive public opinion highland.On the basis of refining both commonness(namely stick to the seriousness of "social stabilizer", highlight the "people-oriented" humanity, and play to the authority of "leading public opinion"), from the news spreading mechanism, rendering the discourse and expression angle of view, the thesis used the data on the two research object for comparison analysis. Both have the characteristic analysis, in the "gatekeeper" function of leading the trend and participation in the spread of communication, in their respective field level to explore a connotation of interactive games with official public and opinion public opinion field, in terms of discourse representation to elucidate the effect of rigorous dignified and affinity and changeable communication, in word expression dialysis the aspirations of propagation in elite and grass-roots. Based on the comparison study, this paper is intended to do a realistic reflection, to make recommendations on "People’s Daily"commentary building.