The Study Of Operation System’s Reformation Of Yanbian Daily

In recent years, the domestic cultural system is in a phrase which undergoes the reforms. The domestic cultural system is stepping into the new period. With the development of the reform, the level of cultural production has increased a lot. The emerging cultural industry has developed rapidly. The traditional newspaper has always been the pillar of the cultural industry, which plays an important role in the cultural industry’s rapid development and advancement. But the economy develops rapidly. The new media has posed great challenges to the traditional newspaper. Only when we realize the reform and innovation of the newspaper according to the market development can we get the sustainable development. This also means that the opportunities of newspaper development come. If we can seize the opportunities successfully, step up the cultural system reform, introduce in the advanced operation and management ideas, realize the pluralistic operation, take use of the national policies, expand the financing range and have the core competiveness and transform the newspaper, we can rank highly in the whole industry chain and expand the whole industry vertically and horizontally. This to some degrees can pave the foundation for the whole economy and society development.Nowadays, many newspaper companies have finished the cultural system reform and new media transformation strategically. But we still meet some problems on the way of reform and transformation. The paper will start from the tradition media’s cultural system reform and management strategy, make an analysis on the transformation of the tradition newspaper. The paper will take the Yanbian daily as subject and analyze its current situation on the basis of the newspaper economy newspaper transformation and cultural system reform theories and the current situation of the domestic newspaper and system reform. The paper will also find problems in the development process of the Yanbian daily and provide the feasible suggestions for how to guide the Yanbian daily serve the Yanbian economy.