Research On Industrial Way And Countermeasures Chongqing Daily Newspaper Group

With the rapid development of modern media technology, especially in the21stcentury. Traditional media is under the impact of online media which develops rapidand represents new media. Faced with the impact of the new media environment, thetraditional newspaper groups all get rid of predicament by seeking reforms andtransition without prior consult. In this tide of reform, the Chongqing DailyNewspaper Group is at the forefront of reform in the Chinese press. Through a seriesof reforms and restructuring measures, Chongqing Daily Newspaper Group graduallytranslates from local newspaper group based on a traditional tasks to comprehensivemodern media group included areas such as traditional newspaper, Internet, digitalmedia, digital printing, distribution, logistics, creative industries, tourism andconvention industry. Though study for the Chongqing Daily Newspaper Group, wecan see the present situation of traditional newspaper group under the new mediaenvironment, how to achieve competitive advantage with new media, how continue toplay the traditional advantages, develop the cultural and creative industries group. Atlast, we can offer proposals for traditional newspaper group translation to newcomprehensive Media Group.There are six chapters in this paper. The first chapter is the introduction, it mainlyintroduces the purpose,significance,research contents, the important and difficultproblem,innovation,research methods of the paper； Chapter II elaborates thedevelopment status of newspaper Group under the new media and analyses it andcorrelation theory；From the general situation and industrial path of the newspaperGroup to start, Chapter III analyses the industrial path strategy of Chongqing DailyNewspaper Group, including graphic content industry, the new media industry,Cultural and creative industries. Chapter IV is the path analysis of Chongqing DailyNewspaper Group, including graphic content industry, the new media industry, Groupculture and creative industries. From putting development strategy of graphic contentindustry, the new media industry, Group culture and creative industries, Chapter V isthe countermeasure study of Chongqing Daily Newspaper Group. Chapter VI is theconclusion and prospect of this paper. Through study of the Chongqing DailyNewspaper Group and its development countermeasures of further development, ithelps it to become a comprehensive modern media group. I will be pleasure if thispaper could help traditional press group to develop, transformation and upgrading,and at last become new comprehensive modern media group.